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Communicate Beyond Current Ridership

Government (KC METRO and City of Seattle) should engage businesses and non-profits in encouraging ridership. Example: Seattle Opera offers free car garage parking promotions but does not offer bus fare to early season ticket subscribers. Help these organizations offer the message that there is a public transit option for getting to their events and businesses. A positive approach would be to publicly make a big deal or offer rewards/awards to businesses, non profits and agencies who actively promote using public transportation. Also, give them practical assistance on how to do this. Give more weight to offering grants to non profits who support using public transportation.

Submitted by Kathy Dunn 3 months ago

Vote Activity [ 20 ] [+]

(latest 20 votes)

Events [ 1 ] [+]

Comments [10]

  1. Kathy Dunn Idea Submitter

    Cascade Bicycle Club has a "Bike Friendly Business" certification program. We need something like this for "Transit Friendly Businesses".

    3 months ago
  2. This type of program would definitely put the idea of public transportation in more peoples' heads.

    3 months ago
  3. The city of Phoenix also partners with the sports teams to add money to each ticket which then allows everyone to ride public transit with their sporting ticket. More of these types of partnerships should be pursued. If we made public transit part of the "event", I think that would help promote transit.

    3 months ago
  4. Vary few opergoers go home by bus; I know, as I am an operagoer and ALWAYS go toand from the McCaw by bus. I hope the new General Director of Seattle Opera, Aidan Lang, will like offering free transit with showing the opera ticket as evidence. I also live in Germany, where MANY city transit systems offer free ride when going to and from a perforfmance with a ticket!!

    Win Hutton

    3 months ago
    1. Kathy Dunn Idea Submitter

      I always go by bus to Seattle Opera, too, and pay full bus fare (retired but too young for senior bus pass). I had a season ticket to the Oper Frankfurt back in the early 1980's, it was awesome, and like everything in Frankfurt, easy to go by public transportation. Seattle area would do well to emulate Frankfurt.

      3 months ago
  5. Kathy Dunn Idea Submitter

    Maybe King County, WA could award grants to cultural organizations in their jurisdiction for the specific purpose of offering free public transportation to their events.

    3 months ago
  6. In many European cities the transit fare is included in the ticket price for a cultural and sporting events. You simply show your "opera" ticket to the inspector. These are generally good from say 6 pm to end-of-service. (One reason it's not so expensive is that transit is not so crowded at these times, and a majority of people have season tickets anyway.)

    The public transport agency helps by publicising the cultural events on its website and through paper advertisements in the vehicles and stations.

    I'd recommend that someone develop a best practices document about linking transit to "culture" events. I'm not really sure how this item fits in the web-based feedback nature of this survey. (Although publicising the program would be done on the web.)

    3 months ago
    1. Kathy Dunn Idea Submitter

      I thought the subject of this web-based survey was Public Transportations Communications. I don't think agencies and local governments can communicate to full effect with their rider base or potential rider base in a vacuum without getting the larger community to cooperate/assist. Example: I went to a fund raiser at a venue in Georgetown tonight. The venue's website gave directions how to drive there from north and south, gave a map, talked about only having room for about 40 cars to park, but not one word about the three public transit lines that serve the area at night. The opportunity to communicate to patrons that it's OK to take public transportation to that event was lost. A few, but not many patrons will research the bus routes on their own initiative. Thus the car culture is reinforced and by omission from their publicity, a negative message about our public transportation systems is sent out. I guess my idea is based on the premise that increasing the rider base, increasing demand, will result in better service for all of us (since service decisions are often based on utilization).

      3 months ago
  7. Kathy's comment made me think of a really excellent feature in the Boston Phoenix (RIP) weekly paper's entertainment listings. Every listing had at the end: "GSSS station name" meaning Gas Savers Subway Stop xyz (shows how old I am). I have always thought this was a fantastic bit of PR for transit and information for the public.

    First, we should all contact our local newspapers/ entertainment guides and offer to provide this information to them. It's an easy low tech approach.

    Second, we could create on-line maps (or add a layer to our existing maps) with the key entertainment points of interest on them. Then add clickable points that open a box with walking instructions to/from venue and public transport access information. I'd suggest that this be done in a crowd-sourced way ... volunteers entering data for venues where they go. Agencies check the data, add standard information and editing before anything goes live. Each of these information boxes has a 'share' link. Then any event organiser can simply add the link to their publicity. (Design a cool click-able logo for this.) Thank the volunteers somehow.

    3 months ago
    1. Kathy Dunn Idea Submitter

      Andrew, those sound like great ideas. I would certainly volunteer to submit information for venues websites needing public transit information.

      3 months ago